A globally recognised breed made popular by pop culture, music and entertainment. A widely misunderstood breed with origins that span across continents that in modern day cover numerous strains of the umbrella breed, quite like rum. Rum was �rst discovered in the Caribbean Islands and later traversed the globe. Many countries produce their own styles of this popular spirit, India is no exception, rum is the third largest produced and consumed spirit in the country with one of the most loyal consumer bases. The breed is synonymous with being �ercely loyal, strong, fun-loving, individualistic and unapologetic of who they are, much like the modern rum consumer of today. We believe the brand name resonates with the target audience and pays homage to our own love for canines.